Three decades ago, we had Don C and Jerry Lorenzo type of guide the way as our two brands. We only saw that NBA 2K21 MT people actually liked wearing those brands in our sport and trying to stand outside. So then we desired to give them more options, but we wanted to become a platform for aspirational people in the fashion world, so you while we had Don, who is clearly extremely built-out previously, we sort of took a flyer on Chinatown Market annually -- and clearly they have turned into a huge brand in the last few years. I feel exactly the same way about Eric Emmanuel. Tracey is really a really good example also.
Tracey is very known in the basketball world, but his brand is not as understood and we must be aspirational and believe in their own growth. I wanted to give him the chance to get Visitor On Earth in the game. It's a way for these guys to see like, hey if it does well in the game, perhaps I must think about it publishing it out in the real world. That is an innovative idea process: to leverage the electronic then make the physical without having to spending a lot of money trying to find out whether it is going to work or not. I think that it's pretty brilliant.
Even getting a person like Zack Bia into the game was in-touch. Yeah that's another very good example. I meanyou would not think of Zack as a conventional basketball influencer, but I sort of thought about signing him a couple of years ago because I knew that How to get mt in nba 2k21 we were between these fashion brands. We signed a few men in the world, that are known in the fashion world rather than in the soccer world. If we could make them wear stuff in matches and be a connector to their people -- like Zack's really near Drake -- it promotes the rise of fashion in the game.